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4 Essentials to Consider Before Starting Your Next Blog
The first thing you need to understand about a blog is that it’s a continuous conversation about a certain topic. People visit your blog because they have a need your blog satisfies. So, before...
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Everything You Need To Know About Twitter Strategy In Two Tweets
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn’t. For a consumer that is going on Twitter to complain...
View Article8 Ways to Get More Out of Your Facebook Fan Page Today
If you have been paying even the slightest attention to the blogosphere lately, you would have noticed that it’s abuzz with talk about the new Facebook fan pages. And there is a reason behind it—the...
View ArticleHow to Craft an Offer That Can’t Be Refused
A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other. As I...
View ArticleBuild Brand Awareness and Business with Creative Video Blogging
We all know that video blogging is a powerfully effective tool for business lead generation, but does everyone have what it takes to execute on it? We can all get in front of a camera, hit record,...
View Article3 New Tools That Can Help You Create Better Content, Convert More Readers and...
Anybody can be a content marketer … but not everyone can be a good or even great content marketer who creates articles that convert and rank high in the search engines on a consistent basis. Over...
View ArticleLinking Strategies: The Complete Guide
There are many ways to go about getting links; the different methods vary widely. I recently helped some clients with their linking strategies, and when I did, I researched a wide range of...
View ArticleGoogle +1 Is Changing the Face of PPC. Are You Ready?
The time has come for all PPC advertisers to pay attention to Google’s +1. Last week I wrote an article about how +1 is starting to change how we manage AdWords for Search due to its potential affect...
View ArticleThe Social Media Seesaw
The ups and downs exhibited in the past few weeks suggest that social media continues to grow in popularity but remains a challenge for online marketers. When it comes to digital media buying, U.S....
View ArticleHow to Use Data to Enrich Your Content
Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape....
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